We at Matador Jobs work with hundreds of hiring agencies to create engaging online marketing for the vacancies they are actively recruiting for. We’ve had many conversations with new or potential users about why it is worthwhile to have a public job board on your website, specifically, one that exists on your same domain and is branded to your website.
It is common for us to hear arguments against this. Thanks to the prevalence of sites like Indeed, Monster, and LinkedIn for job searches, it is easy to think your hiring agency doesn’t need a branded job board on your website.
We’ve also seen users that do it, but in a way that doesn’t benefit them. For example, by including a job board in an iFrame, having a separate jobs website on a subdomain, ie: jobs.your-site.com, or locking their job listings behind a user registration and login.
Let’s talk about the benefits of a public job board on your primary domain.
A Job Board Builds Confidence with Both Customers and Job Seekers
Your job board sells you. It sells you by building confidence with the job seekers and potential clients. You’ve developed a brand and the best way to show it off is side-by-side your jobs. By drawing job seekers to your site, they get to see your brand and things like your blog posts and about us pages to see that you are better than the black hole of an Indeed resume submission. Meanwhile, potential clients can see that your currently offered jobs match what they want to hire you to market for them.
Post your jobs on a job board on your website and make sure they are visible to anyone without a registration or login. This ensures your web site with a job board will build confidence and increase applications and client activity.
A Job Board Drives Traffic To You and Away from Distractions
Google for Jobs Search doesn’t accept applications on their platform and instead drives traffic to other sites–like yours. Meanwhile, jobs posted on Indeed can link back to your site.
Given those two platforms are the highest-traffic platforms for job seekers today, getting job seekers onto your website–and away from the distractions of other jobs by your competitors–increases the likelihood of capturing their attention, receiving an application, and landing a lucrative placement.
Job Board Content Increases Overall SEO
If a potential client is looking for an agency like yours, they might search on web search engines like Google and Bing. With all of your job content available to search engine bots, you are more likely to get ranked highly when your client looks for an agency like you to work with.
Putting your jobs exclusively on external platforms like Indeed or LinkedIn, or on your website but behind a login or registration, or on a subdomain website unlinks your jobs from your website and branding when the search engines evaluate you.
Conclusion: Have a Website Job Board
The bottom line: the benefits of a public job board on your main website overwhelmingly increase traffic and thus applications and new client activity for your business.
There are many options for creating this job board, but if you are a Bullhorn ATS user, consider Matador Jobs, a Bullhorn Marketplace Partner, as yours.
